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Credit Card Processing an Integral Part for Internet Marketing
People I know who are jittery about internet businesses jerked themselves out of their stupor during the 4-day World Internet Mega Summit Singapore 2007. A few paid for mentoring programmes while others bought domain names. What was originally an uphill task seemed less daunting now.
What does it take to do an internet business? Actually, there is nothing that is very different from an off-line business, except that you will be looking at online terminology and methods. You will require a product, website, traffic, sales and payment facilities. The website is nothing more than an online shop as opposed to that physical, 1000 square feet space you rent every month. Credit card processing merely replaces your cash register.
During the Summit, I was asked if it is possible to conduct internet business via Cash On Delivery or cheque. It is indeed possible to start an online business using traditional payment modes. However, you must prepare to lose some customers along the way. Not many will go searching for a cheque book, scribble on it, look for an envelope, hunt for a stamps, seal it, make a trip to a post box to mail it. This 7-step process is a big yawn. You might prefer to have credit card processing done right from the start. By the way, credit card processing is the process of getting the authorization for a credit card purchase when ordering online. It involves a payment gateway, a merchant account, and a credit card processing company.
You can “short-cut” by going through popular online payment services like PayPal. Such services accept credit card payments from your customer and provides other services. The flip side is that your customers must have an account with the payment service that you choose. This might be an obstacle as some people are uncomfortable with this sort of payment methods.Credit card processing service is available online.
